A small island just off the coast of Matsuyama. Reached by a small ferry, the island has a swimming beach and a lookout. It is also known for its many wild deer.
One of the most unique festivals in Shikoku, held every July. Held up by a crowd of local people, the mythical ushi-oni parades through the streets, shaking its long neck.
One of the three major festivals in Shikoku, along with the "Awaodori" and "Yosakoi" festivals. Floats laden with taiko drums compete for followers in an event known as "kakikurabe".
Held in front of Dogo Onsen station, this exciting festival features the "hachi-awase", also known as the "portable shrine fight", in which two mikoshi, or portable shrines collide.
Said to be built in 1331, but restored more accurately to its original form in 2004.
One of only 12 castles in Japan with a tower built before the Edo period.