Ehime Japan

Our website introduces you to some of the fascinating places in Ehime, on the island of Shikoku, through videos, aerial photography and 360º panoramic views.

Update May 20, 2015

Japan Endless Discovery

Hojokashima, Matsuyama


A small island just off the coast of Matsuyama. Reached by a small ferry, the island has a swimming beach and a lookout. It is also known for its many wild deer.

Ushi-oni festival, Uwajima


One of the most unique festivals in Shikoku, held every July. Held up by a crowd of local people, the mythical ushi-oni parades through the streets, shaking its long neck.

Niihama Taiko Festival, Niihama


One of the three major festivals in Shikoku, along with the "Awaodori" and "Yosakoi" festivals. Floats laden with taiko drums compete for followers in an event known as "kakikurabe".

Matsuyama Dogo autumn festival, Matsuyama


Held in front of Dogo Onsen station, this exciting festival features the "hachi-awase", also known as the "portable shrine fight", in which two mikoshi, or portable shrines collide.

Z-1 Gran Prix floor-wiping race, Seiyo


In this unique race, held in the Uwa Rice Museum, an former school building with an impressive hallway – said to be the longest in Japan – participants compete for speed while cleaning the floor with a cloth.

Ozu Castle


Said to be built in 1331, but restored more accurately to its original form in 2004.