Youtube Channel  Discover Ehime Japan
Youtube ”Discover Ehime Japan”

Castle in Shikoku Ehime

One of only 12 castles in Japan with a tower built before the Edo period.

Said to be built in 1331, but restored more accurately to its original form in 2004.

Festival(Matsuri) in Shikoku Ehime

Matsuyama Dogo autumn festival, Matsuyama

Held in front of Dogo Onsen station, this exciting festival features the "hachi-awase", also known as the "portable shrine fight", in which two mikoshi, or portable shrines collide.


Ushi-oni festival, Uwajima

One of the most unique festivals in Shikoku, held every July. Held up by a crowd of local people, the mythical ushi-oni parades through the streets, shaking its long neck.

Niihama Taiko Festival, Niihama

One of the three major festivals in Shikoku, along with the "Awaodori" and "Yosakoi" festivals. Floats laden with taiko drums compete for followers in an event known as "kakikurabe".

Saijo Festival, Saijo

Has a long history since the Edo period to pray for good harvest. People bring "Mikoshi" that is a vehicle of the god. "Danjiri" obstructs "Mikoshi" to prevent the god from leaving.

Instagram Shikoku Ehime

Where is Ehime?


Japan Endless Discovery
Shikoku Tours Adventure and Travel in Shikoku
Ehime Map & YouTube Channel